IT LIVES! IT LIIIIIIVES! Print (in some cases) may not be as dead as we (i) tend to think.

I was grumbling the other day about how hard it is to read Vanity Fair in the bathroom (tmi?) because of the shear weight. But it turns out most people still prefer the print version of glossy pubs to tablet editions. Maybe this is just a function of evolving UI standards. Or is reading an actual magazine is just more fun?Vanity Fair certainly smells better in print than on my iPad.

Check out thearticle on eMarketer here