Print Lives?
14
Feb
IT LIVES! IT LIIIIIIVES! Print (in some cases) may not be as dead as we (i) tend to think.
I was grumbling the other day about how hard it is to read Vanity Fair in the bathroom (tmi?) because of the shear weight. But it turns out most people still prefer the print version of glossy pubs to tablet editions. Maybe this is just a function of evolving UI standards. Or is reading an actual magazine is just more fun?Vanity Fair certainly smells better in print than on my iPad.
Check out thearticle on eMarketer here
Do We Need a Social Dogma Manifesto?
21
Sep
Lars von Trier - photo by Christian Geisnæs
In his recent post ”What’s holding social media back” DAMIAN BAZADONA makes a case for cutting the circular buzz-speak out of our pitches, and speaking in terms that make sense to our clients and the real world.
Admittedly this is a tough sell. We get frustrated by what appears to be a stubborn lack of understanding. When sent a link, someone recently asked why his company Facebook page was password protected (He had no account and Facebook was asking him to login) Clients on the other-hand get frustrated by the lazy phrases (like Damian’s example ”Listening is everything”) and shallow analytics.
Maybe it is time for a Social Dogma Manifesto?
Sacrifice or Stupidity?
01
Sep
I’ve thought a lot about this video since I shot it. It ran on TV for most of the night and I was interviewed a few times. Each time I was asked how I felt when I first saw them. I said things like “amazed” and “dumbfounded.” But the fact is what I was really feeling was shame.
Like hundreds of other people, I had come down to the river to be humbled. We were supplicants, standing in awe of a power greater than ourselves, dashing back and forth through the spray like children in a sprinkler.
Then Dr. Engel and the crew simply started planning where they would put a boat in the water.
When confronted with the inconceivable most people respond in varying degrees with mockery or anger, and that has certainly the case here. We don’t like having our boundaries challenged. But like great art, audacious behavior calls into question what we believe to our limits. Creativity shatters our illusions, forcing us literally and metaphorically to re-imagine what is possible in our own life. Dr. Engel died doing just that.
I was ashamed because I saw a man living life to the fullest, while I stood by and watched my life go by.
Video of Croton Rafters, one of whom was killed minutes later
28
Aug
I shot this video of some rafters going into the Croton River right after Irene. Apparently one of these guys died later that night. My thoughts go out to his family and thanks to the FD/EMS Croton volunteers who tried so hard to save him and managed to rescue his friends.
Through a Brand Darkly – Advertising and Augmented Reality?
07
Jun
As location based social networking and marketing grow exponentially from month to month, the seamless connection between marketing, the cloud and the actual world is in an inevitability. But it seems to me a further dilution of the real world experience that in the end won’t help brands tell a compelling story.
Overlaying a film of data, no matter how “relevant,” will, in the long run, simply comoditise both the messaging and how we experience reality. Great advertising and marketing should find ways to help consumers be MORE present and engaged with brands in the physical world (where most purchases are still made) rather than wandering around Times Square looking through iPhones at ads overlays in real-time – Seeing through a glass darkly.
From Mashable: Who Owns the Advertising Space in an Augmented Reality World?